Privacy policy.

This Privacy Policy for Authentic Digital Solutions LLC ("ADS", "we", "us" or "our") explains how and why we collect, store, use and share ("process") your personal information when you use our services ("Services"), including when you:

• visit our website at authenticdigitalsolutions.com, or any website of ours that links to this policy;
• use our services. Authentic Digital Solutions is a digital marketing and growth agency based in New York. We provide marketing strategy, SEO and AI search visibility, social media, content, paid advertising, email marketing, web development and AI automation services to businesses in the United States, the Middle East and North Africa (MENA), and the Gulf. Through this website, visitors can request a free Brand Fingerprint Audit, complete a client intake form, book a call, and subscribe to our email newsletter, The Fingerprint;
• engage with us in other related ways, including our marketing and events.

Questions or concerns? Reading this policy will help you understand your privacy rights and choices. If you do not agree with our practices, please do not use our Services. If you have any questions, email scale@authenticdigitalsolutions.com.

Summary of key points

What personal information do we process? It depends on how you interact with us: for example, the details you enter in our forms, book a call with, or send by email. Learn more.

Do we process sensitive personal information? No.

Do we collect information from other sources? Yes, limited business contact details from public sources such as company websites, business directories and trade show exhibitor lists. Learn more.

How do we process your information? To provide and improve our Services, communicate with you, keep the Services secure and comply with the law, and only when we have a valid legal reason. Learn more.

Do we sell or share your information for advertising? No. We disclose information only to service providers who work for us. Learn more.

How do we keep your information safe? With organizational and technical measures, although no system is 100% secure. Learn more.

What are your rights? Depending on where you live, you may have the right to access, correct or delete your information and more. Learn more.

How do you exercise your rights? Email scale@authenticdigitalsolutions.com. We will act on any request in line with applicable data protection laws.

Contents

1. What information do we collect?
2. How do we process your information?
3. What legal bases do we rely on?
4. When and with whom do we share your personal information?
5. Cookies and analytics
6. How do we use artificial intelligence?
7. Is your information transferred internationally?
8. How long do we keep your information?
9. How do we keep your information safe?
10. Do we collect information from minors?
11. What are your privacy rights?
12. Do-Not-Track and privacy signals
13. Do United States residents have specific privacy rights?
14. Business outreach
15. Newsletter and analytics choices
16. Do we make updates to this policy?
17. How can you contact us about this policy?
18. How can you review, update or delete the data we collect from you?

1. What information do we collect?

Personal information you give us

In short: we collect the personal information you provide to us.

We collect personal information when you request an audit, complete our client intake form, book a call, subscribe to our newsletter, become a client, or otherwise contact us. Depending on what you do, this may include:

• names
• email addresses
• phone numbers
• job titles
• company name and website
• business information, such as your industry, products or services, customers and competitors
• marketing budget range and current marketing spend
• business goals and timeline
• contact preferences, such as whether you subscribe to our newsletter
• for clients, business and billing contact details and signatures on our agreements
• anything else you choose to share in messages, notes or emails

Sensitive information. We do not process sensitive information, and our forms do not ask for it. Please do not send passwords, card numbers or identification documents through our forms.

All personal information you provide to us must be true, complete and accurate, and you should let us know of any changes.

Information collected automatically

In short: some information, such as your IP address and browser and device details, is collected automatically when you visit our website.

This information does not reveal your name or contact details. It is used to keep the website running and secure and for our internal analytics. It includes:

• Log and usage data: your IP address, browser type and settings, the pages you view, the date and time of your visit, and similar technical information recorded by our host and by Google Analytics.
• Device data: information about the computer, phone or tablet you use, such as device type, operating system, screen size and browser.
• Approximate location: the city and country Google Analytics estimates from your IP address. We do not collect precise location such as GPS.

We also use cookies for analytics. See Cookies and analytics.

Information collected from other sources

In short: we collect limited business contact details from public sources.

To introduce our services to businesses that may benefit from them, we collect publicly available business contact details, such as a person's name, job title, work email address, business phone number, company name and website, from sources such as company websites, business directories, professional profiles and trade show exhibitor lists. We also receive booking details through Cal.com when you schedule a call with us. We do not buy data from data brokers or build profiles of individuals for advertising. See Business outreach.

2. How do we process your information?

In short: we process your information to provide, improve and administer our Services, communicate with you, keep the Services secure and comply with the law. We may also process it for other purposes with your consent.

• To deliver the free Brand Fingerprint Audit. We use your name, email, company details, website and anything you share in the audit form to review your brand and send you the audit you requested. (Kept for up to 24 months if you do not become a client.)
• To schedule and hold calls and meetings. We use your name, email and booking details to arrange and hold calls you book with us through Cal.com and to follow up afterwards. (Kept for up to 24 months if you do not become a client.)
• To deliver our services to clients and manage engagements. We use the information you give us to provide the services you hire us for.
• To issue invoices and manage payments. We use your name, business details and billing contact information to invoice for client work, manage payments and keep business records. (Kept for the length of our engagement and as long as tax and contract law require afterwards.)
• To respond to your enquiries and support you.
• To send administrative information, such as confirmations, invoices and changes to our terms and policies.
• To send our newsletter, only if you have subscribed and confirmed.
• To contact businesses that may benefit from our services. See Business outreach. (Kept for up to 24 months without a response, then deleted. If someone opts out, we keep only their email address on a do-not-contact list.)
• To request feedback about our Services.
• To identify usage trends and understand which pages and campaigns are useful, so we can improve the website and our marketing.
• To protect our Services, including preventing spam and fraud.
• To comply with the law and to protect anyone's vital interests, for example to prevent harm.

3. What legal bases do we rely on?

In short: we only process your personal information when we have a valid legal reason to do so.

If you are located in the EU or UK, this section applies to you. The GDPR and UK GDPR require us to explain the legal bases we rely on:

• Consent. For example, our newsletter and, for visitors from the EEA, UK and Switzerland, analytics cookies. You can withdraw consent at any time. See withdrawing your consent.
• Performance of a contract. To provide the audit or services you ask for, including steps you request before entering into a contract with us, and to invoice for our work.
• Legitimate interests. Where it is reasonably necessary for our business and does not override your interests and rights, in order to: introduce our services to businesses likely to find them useful through relevant, individual outreach; understand how our website is used so we can improve it; measure the effectiveness of our marketing; request feedback; and diagnose problems and prevent fraud.
• Legal obligations. For example, keeping tax records, cooperating with regulators or law enforcement, or defending our legal rights.
• Vital interests. Where necessary to protect the safety of any person.

If you are located in Canada, this section applies to you. We process your information with your express or implied consent, which you can withdraw at any time, or where the law allows us to without consent, for example for investigations and fraud prevention, for business transactions, where information is publicly available as specified by regulation, where it was produced in the course of someone's employment, business or profession and our use is consistent with that purpose, or to comply with a subpoena, warrant or court order.

4. When and with whom do we share your personal information?

In short: only with service providers who work for us, and in the situations described below. We do not sell your personal information or share it for advertising.

We use the following service providers, who process personal information on our behalf under contracts that require them to protect it and use it only as we instruct:

• Website hosting: Vercel
• Website analytics: Google Analytics
• Website fonts: Google Fonts
• Form delivery: Web3Forms, which relays our website form submissions to our inbox
• Appointment scheduling: Cal.com
• Newsletter: Maildroppa
• Business email, file storage and backup: Google Workspace, including Gmail and Google Drive
• AI tools: Anthropic (see How do we use artificial intelligence?)

We may also share your information:

• With contractors who help us deliver client work, under written agreements that require confidentiality and data security.
• With review platforms. We may invite clients to review our Services on platforms such as Clutch and Google. For Clutch, we may share a client's name and email address so the platform can request and verify the review. Reviews are collected and published by the platform under its own privacy policy.
• In a business transfer, such as a merger, sale of company assets, financing or acquisition of all or part of our business.
• Where the law requires it.

5. Cookies and analytics

In short: we use Google Analytics cookies to understand how our website is used. We do not use advertising cookies or pixels.

We use Google Analytics 4 to understand how people find and use this website, for example which pages are read, where visitors come from and whether forms are submitted. Google Analytics sets first-party cookies (named _ga and _ga_*) and receives your IP address, browser and device details and the pages you view. We have not turned on Google advertising features, Google signals or ad personalization, and we do not run advertising pixels, retargeting or session recording.

If you are visiting from the European Economic Area, the United Kingdom or Switzerland, analytics cookies are off until you choose Accept in the cookie banner. Everywhere else they are on by default. Wherever you are, you can change your choice at any time with the Cookie settings link at the bottom of every page, and your choice is remembered in your browser. You can also install the Google Analytics opt-out browser add-on, or set your browser to block or delete cookies. For more on Google's practices, see Google's privacy policy.

This site also loads fonts from Google Fonts, which means Google receives your IP address when a page loads. A content blocker will stop this and the site will still work.

6. How do we use artificial intelligence?

In short: we use AI tools in our own work. We do not offer AI products to visitors on this website.

We use AI tools provided by Anthropic to help us research publicly available information about businesses, analyze websites and draft documents and emails. A person at ADS reviews this work. Any personal information processed with these tools is handled in line with this policy and our agreements with the provider. We do not use AI to make decisions about individuals that have legal or similarly significant effects.

7. Is your information transferred internationally?

In short: yes. We are based in the United States, and some of our service providers are in other countries.

Our servers are located in the United States. Your information may be processed by us and by the service providers listed in section 4, including in the United States and Germany. If you are in the European Economic Area, the United Kingdom or Switzerland, these countries may not have data protection laws as comprehensive as yours. Where we transfer your information internationally, we rely on safeguards such as the European Commission's Standard Contractual Clauses included in our service providers' data processing terms. Details are available on request.

8. How long do we keep your information?

In short: only as long as we need it for the purposes in this policy, unless the law requires longer.

• Enquiries and audit requests that do not become clients: up to 24 months, then deleted.
• Client records: for the length of our engagement and afterwards for as long as tax and contract law require.
• Newsletter subscribers: until you unsubscribe.
• Outreach contacts who do not respond: up to 24 months, then deleted. If you opt out, we keep only your email address on a do-not-contact list so we never contact you again.
• Google Analytics data: no longer than 14 months, then deleted automatically.

When we no longer need your information, we delete or anonymize it. If that is not immediately possible (for example, because it is in backups), we store it securely and isolate it from further use until it can be deleted.

9. How do we keep your information safe?

In short: through organizational and technical security measures.

Our website is served over an encrypted connection, form submissions are encrypted in transit, our accounts are protected by access controls, and our contractors are bound by confidentiality and security obligations. However, no electronic transmission or storage is 100% secure, so we cannot guarantee that unauthorized parties will never be able to access your information. If a data breach affects your information, we will notify you and the relevant authorities as the law requires.

10. Do we collect information from minors?

In short: no. Our Services are for businesses.

We do not knowingly collect information from, or market to, anyone under 18, or the equivalent age in your jurisdiction. If we learn that we have collected information from someone under 18, we will delete it promptly. If you believe we have, please email scale@authenticdigitalsolutions.com.

11. What are your privacy rights?

In short: you can ask to see, correct or delete your information, wherever you live. Some laws give you additional rights.

Whatever country you are in, you can ask us to show you the personal information we hold about you, correct it, delete it, or stop using it. In some regions, such as the EEA, UK, Switzerland and Canada, you also have the right to restrict our processing, to data portability, to object to processing, and not to be subject to decisions made solely by automated means. Email scale@authenticdigitalsolutions.com and we will respond within 30 days.

If you are in the UK and are unhappy with how we have handled your information, please tell us first. We will acknowledge your complaint within 30 days, investigate without undue delay, keep you informed and explain the outcome. If you are not satisfied, you can complain to the Information Commissioner's Office (helpline 0303 123 1113; Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF). If you are in the EEA, you can complain to your national data protection authority. If you are in Switzerland, you can contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent. Where we rely on your consent, you can withdraw it at any time by emailing us or, for analytics cookies, by using the Cookie settings link. This does not affect processing that took place before you withdrew it, or processing based on other legal grounds.

Opting out of marketing. You can unsubscribe from our newsletter with the link in every issue. You can stop our outreach emails by replying and asking us to stop, or by emailing scale@authenticdigitalsolutions.com. We may still send you service-related messages, for example about an engagement or a request you made. We do not send marketing text messages, and we never share mobile numbers or text messaging consent with third parties for marketing.

12. Do-Not-Track and privacy signals

Some browsers offer a Do-Not-Track ("DNT") setting. There is no agreed standard for how websites should respond to DNT, so we do not currently respond to DNT signals. California law requires us to tell you this. Wherever you are, you can turn off analytics cookies with the Cookie settings link at the bottom of every page. If a standard is adopted that we must follow, we will update this policy.

13. Do United States residents have specific privacy rights?

In short: if you live in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, you may have additional rights over your personal information.

Categories of personal information we have collected in the past 12 months

• A. Identifiers (name, email address, phone number, IP address, online identifiers): Yes. Kept for up to 24 months for enquiries that do not become clients; for clients, for the length of our engagement and as long as tax and contract law require afterwards.
• B. Personal information under the California Customer Records statute (name, address, telephone number, signature): Yes. Kept as for category A.
• C. Protected classification characteristics (such as age or gender): No.
• D. Commercial information (services you are interested in or buy from us, budget range): Yes. Kept as for category A.
• E. Biometric information: No.
• F. Internet or other network activity (pages viewed and interactions with our website): Yes. Kept for up to 14 months.
• G. Geolocation data (approximate city and country derived from your IP address): Yes. Kept for up to 14 months.
• H. Audio, electronic, sensory or similar information: No.
• I. Professional or employment-related information (job title and company): Yes. Kept as for category A.
• J. Education information: No.
• K. Inferences drawn to create a profile about you: No.
• L. Sensitive personal information: No.

Learn more about the sources of this information in section 1 and how we use it in section 2.

Sale and sharing

We have not sold personal information, or shared it for targeted advertising, in the past 12 months. We have disclosed categories A, B, D, F, G and I to the service providers listed in section 4 for business purposes, under written contracts.

Your rights

Depending on your state, you may have the right to: know whether we process your personal data; access it; correct inaccuracies; delete it; obtain a copy; not be discriminated against for exercising your rights; and opt out of targeted advertising, the sale of personal data, or profiling with legal or similarly significant effects (we do none of these). In some states you may also have the right to obtain the categories, or a list, of third parties to which we have disclosed personal data.

How to exercise your rights

Email scale@authenticdigitalsolutions.com, or write to Authentic Digital Solutions LLC, 418 Broadway, Ste N, Albany, NY 12207. We will verify your identity before acting on a request, using only the information you provide for that purpose. You can use an authorized agent, who will need your signed written permission. If we decline your request, you can appeal by emailing the same address; we will reply in writing with our reasons, and if your appeal is denied you may complain to your state attorney general.

California "Shine the Light" law

California residents may request, once a year and free of charge, information about any personal information we disclosed to third parties for their direct marketing purposes in the previous calendar year. We do not disclose personal information for that purpose, but you can make a request using the details in section 17.

14. Business outreach

We sometimes contact businesses we believe may benefit from our services, using business contact details that are publicly available, such as company websites, business directories and trade show exhibitor lists. Every message is sent individually and tells you how to opt out. If you reply asking us to stop, or email scale@authenticdigitalsolutions.com, we will not contact you again. We keep only your email address on a do-not-contact list so that your request is respected.

15. Newsletter and analytics choices

Our newsletter, The Fingerprint, is sent only to people who sign up and confirm their subscription by email. We collect your email address and, if you give it, your first name, and use them only to send the newsletter. It is sent through Maildroppa, which records whether an issue is opened or a link is clicked so we can see what is useful. Every issue includes a link to unsubscribe at once.

If you visit from the European Economic Area, the United Kingdom or Switzerland, analytics cookies stay off until you accept them. Wherever you are, you can change your choice at any time using the Cookie settings link at the bottom of every page.

16. Do we make updates to this policy?

Yes. We will update this policy as needed and change the date at the top of this page. If we make significant changes, we will make them obvious, for example with a notice on the website or by contacting you directly.

17. How can you contact us about this policy?

Email scale@authenticdigitalsolutions.com or write to:

Authentic Digital Solutions LLC
418 Broadway, Ste N
Albany, NY 12207
United States

18. How can you review, update or delete the data we collect from you?

You can ask to access the personal information we hold about you, learn how we have processed it, correct it or delete it, and withdraw your consent, subject to applicable law. Email scale@authenticdigitalsolutions.com.

This policy was created with Termly's Privacy Policy Generator and adapted for our website.