Notes on getting noticed.
Strategy, search, social and the things we keep learning while growing brands. No fluff, no gated PDFs.
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How to Prepare Your Ecommerce Store for Black Friday 2026 (Start Now)
If you sell online, you should start preparing for Black Friday 2026 now, in early October, because the work that decides your results (site speed, offers, email list growth…
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How to Choose a Digital Marketing Agency: 17 Questions to Ask Before You Sign
Knowing how to choose a digital marketing agency comes down to two things: be clear about the result you need before you talk to anyone, then judge agencies on how they think…
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Google Ads vs Meta Ads: Which Is Right for Your Business?
If people already search for what you sell, start with Google Ads. If they do not know they want it yet, or you sell something visual, impulse-friendly or new, start with Meta…
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Shopify Conversion Rate Optimization: 25 Fixes Ranked by Impact
Shopify conversion rate optimization is the work of getting more of the visitors you already have to buy, and the biggest gains almost always come from the checkout and cost…
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SEO vs AEO: What Changes When Customers Ask AI Instead of Google
SEO vs AEO comes down to one shift: SEO earns you a place in a list of links, while AEO (answer engine optimization) earns you a place inside the answer itself. The good news…
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AI Automations for Small Business: 15 Workflows That Save 10 Hours a Week
AI automation for small business means handing the repetitive, rules-based parts of your week to software that can read, sort, draft and follow up for you, while you keep the…
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Shopify SEO: 21 Fixes That Actually Move Rankings
Most Shopify SEO problems are not exotic. They come from a handful of platform defaults, thin collection pages and product copy pasted from a supplier, and fixing those usually…
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How Much Should a Small Business Spend on Marketing in 2026?
Most small businesses should spend somewhere between 5 and 12 percent of revenue on marketing in 2026, with established businesses at the lower end and new or fast-growing ones…
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Local SEO for New York Businesses: The Complete 2026 Checklist
Local SEO in New York comes down to three things: a complete, accurate Google Business Profile, a steady flow of genuine reviews, and a website that clearly says what you do…
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How to Rank in ChatGPT, Google AI Overviews and Perplexity: The AEO Guide for Small Businesses
Answer engine optimization, or AEO, is the work of getting your business named when someone asks ChatGPT, Google's AI Overviews, Perplexity or Gemini a question your business…
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From Micro-Influencers to Mega Impact: Boosting ROI with Authentic Partnerships
Gone are the days when brands exclusively chased celebrities with millions of followers for their marketing campaigns. In 2025, the most savvy marketers are focusing on a…
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Top 5 Digital Marketing Strategies for 2024
Artificial Intelligence (AI) continues to transform marketing by delivering hyper-personalized experiences. Through machine learning algorithms, brands can now analyze…
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Market Segmentation: Types, Benefits, and Why It's Important
Market segmentation is the process of dividing a broad market into smaller, more defined segments of consumers. According to the Oxford Dictionary, segmentation means…
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Top 2024 Social Media Strategies to Elevate Your Digital Marketing
In 2024, social media continues to evolve at a breakneck pace, bringing fresh opportunities for businesses to connect with their audience. To stay ahead of the curve,…
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The Brilliance of #BratSummer: How Charli XCX Captivated Social Media
On May 2nd, 2024 at 6am Charli xcx's Tik Tok account livestreams a wall being painted green. Later in the day Charli tweeted revealing an address and time- no context. 30…
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Designing User Experiences (UX/UI) for Generative AI
By now, most of us have encountered generative AI in one form or another. It's revolutionizing how we engage with digital platforms, offering instant information retrieval…
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How Can Email Marketing Services Benefit My Business?
Email marketing services are platforms or tools that help businesses create, send, and manage email campaigns to reach and engage with their target audience. These…
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Unlock the Power of SEO Marketing: A Comprehensive Guide to Boost Your Online Presence
In today's digital landscape, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to achieve this is through Search…
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The Future of Digital Marketing in New York: Trends to Watch
Exploring the dynamic landscape of digital marketing in the vibrant city of New York unveils intriguing trends that are reshaping the industry. In this blog, we'll delve…
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How Can Small Businesses Leverage Email Marketing Services?
Email marketing is a powerful tool that allows small businesses to reach their target audience through personalized messages sent directly to their inbox. By understanding…
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15 Tips for Creating Engaging Email Campaigns
Crafting a compelling subject line is like creating the gateway to your email marketing masterpiece. It's the first thing your recipients see, making it crucial for…
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